November 9, 2010, Vancouver, British Columbia, Simba Energy Inc. (TSX.V: SMB) (the “Company” or “Simba”) is pleased to announce the engagement of Ethos Consulting Inc. (“Ethos”) to perform corporate advisory and investor relations services for the Company, subject to TSX Venture Exchange approval. The contract will be effective November 8, 2010 and active for a period of twelve months.

Ethos has been retained to assist the Company with a strategic mix of corporate communications and investors relations services in order to increase investor awareness and introduce the Company to private investors, analysts, brokers, fund managers, trade media, newsletter writers and other key influencers in the global oil and gas industry and international investment community.

Under the terms of their agreement, Simba will pay Ethos $7,500 per month and grant options to purchase up to 500,000 shares at a price of $0.10 per share for two years. In accordance with exchange regulation, these options will vest over a period of 12 months.
Robert Dinning, President, and Chief Executive Officer of Simba remarks; “Senior Management is keen to have a partner in an investor relations capacity whom has demonstrated a strong understanding of our sector and the support we will require executing our stated strategy. We have been very active with efforts to convert our Onshore Hydrocarbon Reconnaissance License in coastal Liberia into a Production Sharing Agreement so we are looking forward to growing global awareness of Simba as we continue our work to acquire and develop strategic oil and gas assets in Africa with help from the Ethos team.”

“Robert Dinning”
President and CEO
Simba Energy Inc.

For more information, contact;
Suite 1128 – 789 West Pender St.
Vancouver, BC V6C 1H2 Canada
+1 (604) 641-4450
info@simbaenergy.ca
www.simbaenergy.ca

Ethos Consulting Inc.
Investor Relations
1-888-818-1365
info@ethosir.com

Simba Energy is a Vancouver, B.C. based oil and gas exploration company, focused on hydrocarbon opportunities in Africa, including the countries of Liberia, Ghana and Mali. This region has shown increased promise for development of new hydrocarbon deposits. Simba Energy has already secured a Hydrocarbon Reconnaissance Permit in Liberia; the permit area extends over an area of 1,366 sq. kms and covers the entire onshore extent of the sedimentary basin known as the Robert-Bassa Basin. Simba is the first junior resource company to pursue onshore oil and gas opportunities in the West Africa region since the late 1970’s.

Based in Vancouver, British Columbia, Ethos Consulting Partners (www.ethosir.com) was founded to provide a full range of capital market and investor relation services personalized to the needs of pre-IPO and to publicly listed North American based micro to small-cap companies. Ethos is wholly owned by Mr. Daniel Terrett, Mr. Nicholas Horsley and Mr. Kevin Beaulieu, corporate communications and investor relations professionals with a combined 20 years of experience assisting numerous small-cap corporations gain coverage and recognition within the global investment community.

NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.